“Expense to Profit: Eliminate The Costs That Sabotage Your Growth” by Marc Freedman helps successful business owners that want to grow their business.
Why Tackle Expense Reduction?
If you have owned a business for any length of time, you know that it comes with the freedom to run things YOUR way and on YOUR time.
However, in the quest for that freedom, many business owners are focused almost exclusively on generating revenue. Most would say that without fresh revenue coming into the business, the business fails.
Revenue is certainly important, but if that revenue is overtaken by the added expense of adding that revenue, it defeats the purpose of generating that revenue in the first place. If you create $1 million in new money in a year but it costs you $2 million to produce it, you’re operating at a net loss.
That’s not sustainable in the long run.
In the quest to be profitable, there are also businesses that focus on reducing costs. While that’s not a bad idea, they often do so at the expense of those activities that, in fact, generate the revenue in the first place.
When businesses hit a difficult patch, they might concentrate on reducing advertising expenses or cutting staff. If advertising is bringing in the qualified leads that you need, or if the staff you are cutting generates needed revenue, it’s a counterproductive move at best.
The correct answer is to reduce expenses without changing
anything that you are currently doing.
If this is your goal, then you are in the right place.
I’ve helped companies successfully reduce their expenses for over 35 years, and over 89% of our clients have not had a need to change vendors or suppliers at any point in this process.
Because we are familiar with nearly every industry out there and have a working knowledge of the pricing that can be obtained, we find great success in helping our clients save a lot of money on things they are already spending it on.
Save without having to cut back on revenue – generating
activities AND without cutting staff.
You’re probably wondering how we do that.
In this book, we will go into detail and the processes we use, exploring case studies across various industries where what we do actually works.
As you read through this, you will probably find examples that resonate with you and your current situation.
Many people take the do-it-yourself approach to expense reduction. We’ve encountered many clients who started by trying it on their own first. Then were amazed when they reached out to us and got results that they themselves couldn’t get.
So…who is this book for?
This book is for three different segments of the marketplace:
- An entrepreneur who’s trying to get their business up and running, someone who is in the $1 million to $10 million revenue range.
- The business that is in a growth and scaling phase, which is at $10 million to $100 million in revenues.
- Those companies that are hitting their stride, at the $100 million plus levels.
We find that these are the segments that benefit from these strategies the most because they are big enough to benefit from the methods we employ when working with them. They already have the scale and leverage that allow us to best utilize the relationship we already have with the same vendors and suppliers they are using.
We find that our clients come to us because most of these businesses are stuck. They’re stuck because of their success, and they don’t have the cash flow that they need to be able to take the business to the next level.
And in addition to that, not having that cash flow they need, they’re paying for things at rates that are probably not what we would consider market prices. Why Tackle Expense Reduction?
The different solutions that we bring to the table, in addition to business
practices, are actually “spending practices.”
Most consultants don’t do what we do. They don’t spend time on spending habits. In their attempt to get the “best” prices they think are available, a lot of businesses will do RFXs, which are requests for quotes, requests for information, or requests for proposal.
But that’s old school, and you’re not necessarily getting the best price.
Because of that, we’ve got different strategies that we use and deploy for our clients with direct negotiations with vendors. If we can’t be successful with direct negotiations, then the next approach is to utilize a reverse auction process to get market prices.
This a fun and interesting strategy, but to learn what it is, you’ll need to keep reading.
I will be describing this and many more approaches in detail, and as I mentioned, an abundance of case studies to illustrate the results of these methods.
If this has intrigued you so far, I’m about to open up a whole new world for you, because as the old saying goes, “You don’t know what you don’t know.” Let’s dive in and eliminate costs that sabotage your business!
Increased freedom and profitability are on the horizon.
MARC FREEDMAN, CEO, CERC Certified Expense Reduction Consultant
“Helping you spend money smarter!”