“THE CURRENT BUSINESS SHIFT THAT IS TRULY CHANGING EVERYTHING”
“There’s a transformative shift in business, and what worked before is no longer an option. It’s time for evolved entrepreneurs, visionary creators, and change makers to rewrite the rules of business for the 21st century.” – Tony Hsieh, former CEO of Zappos.com
- You can create a real effect that gives you a genuine advantage over rivals (not just ‘giving-back’).
- You could have high-leverage distribution partners, media and even celebrity endorsers promoting you.
- You will attract and maintain the best talent who is committed to your goals.
- By inspiring your team around a greater goal, you could SCALE quicker.
- You could build a fan group that wants to distribute and share your brand eagerly.
WHY IS THIS MORE IMPORTANT THAN EVER RIGHT NOW?
“Purpose-driven companies witness higher market share gains and grow 3x faster on average than their competitors, all while achieving higher workforce and customer satisfaction.”
PURPOSE-DRIVEN COMPANIES OUTPERFORMED THE S&P 500 BY 14:1 OVER A 15 YEAR STUDY.
HOW IS THIS HAPPENING?
Easy. Customers now expect more from the brands they are purchasing from, which is being seen through their spending power.
Research from Zeno Group shows when a brand has a strong Purpose, consumers were:
more likely to purchase from the brand.
more likely to protect the brand in a challenging moment.
more likely to recommend (champion) the brand to friends and family.
more likely to trust the company
The largest living segment of our economy, Millennials, represent $2.45 trillion in spending power and is 60% more likely to engage with brands that discuss and act on social causes. 90% of Gen Z consumers believe companies need to have a positive social and/or environmental impact and 75% will do research to confirm said company in fact does.
ATTRACT TOP TALENT & IMPROVE EMPLOYEE ENGAGEMENT
70% OF PEOPLE SOCIAL AND ENVIRONMENTAL IMPACT WHEN DECIDING WHERE TO WORK.
53% OF MILLENNIALS SAY THEY WORK HARDER WHEN
THEY FEEL AN ORGANIZATION IS MAKING A DIFFERENCE.
WORKERS WHO ARE ABLE TO MAKE SOCIAL AND ENVIRONMENTAL IMPACT
ON THE JOB ARE MORE SATISFIED BY 2:1.
EXPENSE SAVINGS BECOME IMPACT
Applying the Expense To Profit Impact solution can move your company towards greater purpose and the savings recovered. From our portion of the savings recovered we donate 5% in your name, directed by you to a cause-driven project, community contribution or to a charity partner of your choice.